Clean life Coaching

Clean Life Coaching helps you cultivate a Clean Life, without the need for willpower. We all want to make healthier, Cleaner Life choices and get frustrated when we don't. So what's going on? As long as your subconscious, survival brain, believes the unhealthy choice is more desirable, it will be very difficult to resist.  Even a conscious, science based, healthy Clean Life choice, will require willpower to overcome our subconscious, if we still perceive an alternative, as easier, safer, or somehow more rewarding. Through Clean Life Coaching, you will learn that by questioning our subconscious beliefs and urges, we bring them into the conscious mind where science and logic can be used to change them - so that we also desire the healthy Clean Life choices and thereby, lasting change becomes  willpower free.

 

So what's the science behind this? When we desire something we know is unhealthy, the desire comes from the survival part of our brain, whose job it is, to save us from pain, hunger, loneliness and indeed any outcome it percieves as negative. Crucially the survival brain is also driven by remembering pleasure sources, marked by the 'go-get-it' neurochemical dopamine. In our modern world, "lifes guilty pleasures" erroneously trigger dopamine, leading our survival brain to encourage us towards more (often feeling as if our life depends on it), without appreciating the negative consequences. This is where the struggle or cognative dissonance, exists between what we consciously wish for and what we subconsciously desire, what feels right vs what feels good. The dopamine driven desires win everytime until the subconscious is given reason to reevaluate the "reward". Traditionally this point is only reached by a "rock-bottom" event   

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When we acknowledge these insticts (desires) and make them conscious, we create the opportinity for desires to change through learning and understanding - neuroplasticity at work! When we learn that dopamine reward spikes from our "guilty pleasures" are followed by crashes that leave us dopamine depleted we realise they are a net negative. Its like always being short of money but having a friend who regularly brings you food - only to find out that they have been stealing money from you to pay for the food and have they been stealing extra money for themselves as well...It may be hard to believe at first but once your subconscious accepts the facts 

When our subconscious survival brain also sees Clean Life choices as better for survival - then our desires and wishes allign, willpower is no longer required and change is easy!